Use DISC to Build Interview Rapport
Build rapport fast in user interviews using empathy, listening, and the DISC model—turning awkward chats into insights that shape great products.
From the science of behaviour design and consumer psychology to hands-on tips for conducting user interviews, we explore the tools and mindsets that help you design better experiences, for users and for yourself. If you're curious about how people think and how you can bring consumer behaviour into your product, team or business, you're in the right place.

Build rapport fast in user interviews using empathy, listening, and the DISC model—turning awkward chats into insights that shape great products.
“It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
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